Market development forms the growth strategy for any business wishing to sell their existing products to customers in new markets. New markets could be market sectors or new geographic areas where you are not currently selling your products or services. Being up to speed with who the buyers are, what the procurement process is, how to best promote your business and what the customer needs are, is essential information you require to successfully enter a new market.
Different markets, different needs
Market development concentrates on analysing and developing groups of buyers as well as end customers (if they are different to the buyer) to help your business get market traction and translating and applying your existing strengths in a different market context where target customers have different needs.
We have extensive market sector expertise to help you access new markets from working with hundreds of businesses. Talk to us about where you want to take your business.
Techmark’s market sector expertise is second to none. Over 800 projects covering technology, innovation and knowledge based markets have given us a very good understanding of the in’s and out’s in numerous market sectors, technology fields and applications.
"Working with Techmark was a great pleasure. Techmark pointed Botek in the right strategic direction for our UK market entry. They are very capable of understanding market opportunities and the complexity of entering a new market with a high tech solution and bringing this to the point after a sound analysis. As consultants they deliver more than you as a high demanding customer can expect. I highly appreciated and can strongly recommend Techmark's services. Anders A., Export Sales Director, Botek"
"Techmark really helped our growing technology business, helping us access markets effectively. They have also co-authored grant funding applications for us which were all successful. We are now in a much stronger position than we were before we started working with Techmark. Pete J., Director, Lyra Electronics "