Market Development/Strategy

Market development forms the growth strategy for any business wishing to sell their existing products to customers in new markets. New markets could be market sectors or new geographic areas where you are not currently selling your products or services. Being up to speed with who the buyers are, what the procurement process is, how to best promote your business and what the customer needs are, is essential information you require to successfully enter a new market.

Different markets, different needs

Market development concentrates on analysing and developing groups of buyers as well as end customers (if they are different to the buyer) to help your business get market traction and translating and applying your existing strengths in a different market context where target customers have different needs.

We have extensive market sector expertise to help you access new markets from working with hundreds of businesses. Talk to us about where you want to take your business.

Market Research

We have specialist market sector expertise and use primary and secondary market research techniques to analyse market size, competitive situation, market opportunities, customer feedback, and potential target markets and customers.

Market Development

Identification of potential customer groups and development of marketing and sales processes to help you access selected target markets. We have a great track record in helping companies reach new markets.

International Marketing

Providing market analysis and market development services for foreign-owned companies wishing to access the UK market. Helping UK companies access English and German speaking markets overseas

Market Experts

Techmark’s market sector expertise is second to none. Over 800 projects covering technology, innovation and knowledge based markets have given us a very good understanding of the in’s and out’s in numerous market sectors, technology fields and applications. 

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Testimonials

"Working with Techmark was a great pleasure. Techmark pointed Botek in the right strategic direction for our UK market entry. They are very capable of understanding market opportunities and the complexity of entering a new market with a high tech solution and bringing this to the point after a sound analysis. As consultants they deliver more than you as a high demanding customer can expect. I highly appreciated and can strongly recommend Techmark's services. Anders A., Export Sales Director, Botek"

"Techmark really helped our growing technology business, helping us access markets effectively. They have also co-authored grant funding applications for us which were all successful. We are now in a much stronger position than we were before we started working with Techmark.  Pete J., Director, Lyra Electronics "

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Latest News & Information

The University of Warwick Science Park is using its experience and expertise in developing clusters to boost the industry, which hasn’t developed in the way many had predicted. Investment in electric vehicle technology has not been matched by demand for electric vehicles.

The Science Park’s Techmark team has identified several opportunities for electric vehicle systems which don’t have the development costs of current electric vehicles and should offer significant early sales.

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