Customer focused

Well yes, every organisation is, aren’t they? Not quite. Apart from the major corporations who haven’t mastered the art of dealing with huge volumes of consumer business without annoying many of them, there are many organisations who still see the client as the opportunity for smash and grab selling.

Read More

How important is marketing for small businesses?

Small businesses and start-ups share a few common problems. They have limited resources such as time, man-power, skills and financials. Therefore, they need to prioritise their business development activities in order to grow their business or to maintain market share. Very often, marketing is seen as being the business function that can be neglected as, in the eyes of some business owners, it has less benefits than for example the sales function.

Read More

Top tips for entering the UK market

1) Know the market and competition – Before committing serious resources to the UK market it is essential to have certainty about market entry points, market opportunities, pricing and levels of competition. You can do a lot of desk research …

Read More

Latest News & Information

The University of Warwick Science Park is using its experience and expertise in developing clusters to boost the industry, which hasn’t developed in the way many had predicted. Investment in electric vehicle technology has not been matched by demand for electric vehicles.

The Science Park’s Techmark team has identified several opportunities for electric vehicle systems which don’t have the development costs of current electric vehicles and should offer significant early sales.

Read More