Case Studies
Marketing success for manufacturer – reunites former colleagues
Rakeplan Engineering on the Hilton Trading Estate in Lanesfield was forced to lay off half its staff when it was among many automotive supply chain firms to be hit heavily by the recession. The company asked Rodger Cooper from the Manufacturing Advisory Service for help and he recommended the services of Techmark at the University of Warwick Science Park to improve its marketing and sales activity.
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Apreco Ltd, which makes environmental air pressure control equipment for the healthcare and fire protection markets, has expanded to a new headquarters in Bromyard from its previous base in Suckley after growing fire suppression vent sales by almost 500 per cent in the past 12 months. Apreco had limited export experience in this market sector until it received help and advice from Techmark of University of Warwick Science Park. The support project was funded by the Manufacturing Advisory Service (MAS) in Wolverhampton.
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The University of Warwick Science Park is using its experience and expertise in developing clusters to boost the industry, which hasn’t developed in the way many had predicted. Investment in electric vehicle technology has not been matched by demand for electric vehicles.
The Science Park’s Techmark team has identified several opportunities for electric vehicle systems which don’t have the development costs of current electric vehicles and should offer significant early sales.