Technical Marketing

Techmark is a specialist technical marketing service providing market research, voice of customer research, market development and international marketing services. We specialise in working with small to medium sized enterprises from the Coventry, Warwickshire and wider West Midlands area to help them identify and access markets for their products or services. We also work with many overseas companies wishing to enter the UK market, whether they are new to the market or already have existing sales, through a distributor or direct sales.

Established in 1996, Techmark has worked with over 800 companies and built up an impressive pool of market intelligence and market sector expertise covering virtually all technology and knowledge based B2B markets.

Our interest is helping you grow your business. We do this by identifying markets, bringing products/services to market and developing high impact and cost effective marketing activities.


Companies choose Techmark to:

  • Minimize time to market for new products/services
  • Access market opportunities
  • Improve their market reach for existing products
  • Improve their marketing strategy and direction
  • Improve marketing collateral
  • Help access grant funding
  • Identify profitable market segments
  • Diversify into alternative markets
  • Access UK and international markets
  • Make informed investment decisions
  • Get noticed
  • Access external marketing expertise



We offer our services in alignment with your specific needs and budget constraints. We offer anything from a “quick fix” to long term programmes. We have a choice of options that meet your immediate needs and future ambitions.


Location, Location

From our central location we serve customers from Coventry, Warwickshire and the wider West Midlands, as well as overseas. Part of the University of Warwick Science Park, we have access to local, national and international resources through our extensive networks and partner organisations.

Market Research

We have specialist market sector expertise and use primary and secondary market research techniques to analyse market size, competitive situation, market opportunities, customer feedback, and potential target markets and customers.

Market Development

Identification of potential customer groups and development of marketing and sales processes to help you access selected target markets. We have a great track record in helping companies reach new markets.

International Marketing

Providing market analysis and market development services for foreign-owned companies wishing to access the UK market. Helping UK companies access English and German speaking markets overseas

Market Experts

Techmark’s market sector expertise is second to none. Over 800 projects covering technology, innovation and knowledge based markets have given us a very good understanding of the in’s and out’s in numerous market sectors, technology fields and applications. 

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"Working with Techmark was a great pleasure. Techmark pointed Botek in the right strategic direction for our UK market entry. They are very capable of understanding market opportunities and the complexity of entering a new market with a high tech solution and bringing this to the point after a sound analysis. As consultants they deliver more than you as a high demanding customer can expect. I highly appreciated and can strongly recommend Techmark's services. Anders A., Export Sales Director, Botek "

"Techmark really helped our growing technology business, helping us access markets effectively. They have also co-authored grant funding applications for us which were all successful. We are now in a much stronger position than we were before we started working with Techmark. Pete J., Director, Lyra Electronics "

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Latest News & Information

The University of Warwick Science Park is using its experience and expertise in developing clusters to boost the industry, which hasn’t developed in the way many had predicted. Investment in electric vehicle technology has not been matched by demand for electric vehicles.

The Science Park’s Techmark team has identified several opportunities for electric vehicle systems which don’t have the development costs of current electric vehicles and should offer significant early sales.

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